We live in a world that is fast and furious. Our approach is not to slow it down but to ensure a calm and secure process. It’s possible with deep openness and conscious listening. They are essential to achieve the best visual strategies.
HELLO STRANGER FRIEND
Softness and receptivity as means to set visual identities
Mateusz Wójcik
I spent the past decade working in the fields of branding, graphic design and art direction. I worked on two sides. In advertising agencies or design studios and in-house for brands. This gave me a lot of insight from different perspectives and made me develop a highly diverse skill set.
„What we need is to use what we have”
– Susan Sontag